Talent, Wasted: hip hop deceived by its own devices

Several times in the last few months, mostly at clubnights (most of them run by these guys, who also have a radio show on NTS ), I've heard this amazing Busta Rhymes' verse getting played in the middle of a set. It's over a kind of hazed--out electronic beat, sounds like a melted glitch, and Busta spits about 200 words in a minute over the top. Usually it cuts in over the end of Break Ya Neck, or some other piece of Busta audacity. And it's amazing.


I had no idea where the verse came from. But I thought, shit, if that's a verse, and the production is that good, this must be an incredible song. So I do a little searching and I discover



THIS

Oh God. Chris Brown. This is a horrible song. What's more - it's just pop music! That verse of Busta's that might have been a moment of sublime rap is...a bad commericial pop song.

It is also the most openly cynical 'selling' of a horribly pastiched 'gangsta' schtick I have ever seen. A perfect example of how 'HIP HOP' has become a commodity, a device, to make money; a collection of simplistic images, tics, phrases and gestures. In the video, Brown wears a series of shirts and hats for various sports teams across different cities in the US. He's not even representing something, or somewhere, he's just...representing. He bangs his chest. He tries to look hard. His entire body, from the tattoos criss-crossing all over his body, to the jewellery to the endless emblazoning of different cities across his chest, is a kind of vacuum, neatly polished with mindless 'signs' of 'HIP HOP'.

Has anyone else ever stooped that cynically low?Chris Brown is dressed in the video exactly like S.Mouse, Chris Lilley's parody of Soulja Boy (and Brown)-esque Rice Krispies-lite 'hip hop' stars. the video is nothing but cynical styling, money making without a statement from start to finish.

Brown is a pop star. Kind of clean (although his first hit 'Run It' had him boasting about his sexual prowess that would have us saying he couldn't be 16...), definitively boring. He went out with Rihanna. And he treated her extremely badly, resulting in physically attacking her in 2008. I can understand that he says feels terrible about this, and does not want to be the only thing by which he is judged for the rest of his life.

But songs like this make a mockery of the physical abuse of Rihanna. How to put uncomfortable domestic violence behind you, Chris? By reinventing yourself as a gangsta parody, a trite amalgamation of commercial hip hop cliches, preaching the same violence, the same misogyny, in his songs. Idiotic, ignorant mechanics, which do nothing but perpetuate a myth that these kind of violences are all ok. All in the game.

What's more, apart from the production and that Busta verse, it really is a shit song; Chris Brown's entire contribution competes only with Lil Wayne for casually offensive triteness and lack of originality. The whole endeavour smacks of the most cynical meeting point between pop star ego and record label greed.

Listen to the laziness of Chris Brown's 'dick' verse and then Lil Wayne at the end.

.......I hate myself for it, but I still want to listen to it. That Busta verse! The insistence of the rapping, faster and faster, over that lazy, oozy beat....it's so....ahhhhh....alluring. And that's really what bites about the song. Not the trite hip hop cliches. They're not clever. What is clever is using someone's virtuosity - Busta's vocal talents as an MC, one the key original disciplines of hip hop - to peddle this shit. To disguise the messages, to distract.

I let myself get taken in by what's being done, I let what's being said slide, because LISTEN TO WHAT THE FUCK BUSTA IS DOING WITH HIS MOUTH.

And yet- and yet - I can't totally turn a deaf ear. I still hear those words, though I wish I didn't.

And this is my problem with (even vaguely) commercial hip hop - I never feel able to say I like someone like Busta as a rapper - because for the incredible vocal dexterity and skill he has, the things he actually says are deplorable, and the stories he tells aren't worth listening to. All the old-school devices and talents of hip hop, are being unravelled from their origins and being used to essentially sell pop records. Hip-pop. Brilliant wordplay all to inform us about your lifestyle choices. What do I know or care about his cars and shaved pussies and all the other posturing that is his life? What do I care? Why don't I listen to more (god who doesn't hate this term) 'conscious' hip hop?

You know why? Because for all the Mos Defs and Talib Kwelis (amazing lyricists, neither commercial rappers nor insecure gangsta fakers), the fact is that they don't have the sick beats that Rick Ross, or Pusha T or Noreaga might pull out. And I hate most of the things that guys like Cam'Ron say: but I love the way they say them.

So I can almost understand how, caught up in the seductive 'way of saying it' - the beats, the vocal dexterity, the production and the energy - we can let so many terrible statements slide. But I have no idea why we can actually listen to that stuff, and then praise what it is being said. Or even repeat it. I thought that the obsession with 'realness' in hip hop might mean that the majority of listeners being rapped to by millionaires in basketball jerseys riding Segways inventing ridiculous dance moves, would see the bullshit.

What part of life are they rapping about? Even Watch the Throne...it's full of disses, and still packed with traditional devices of old school hip hop...but Jay and Kanye, if you're the only 'gods' up there in the clouds, who's this 'you' you keep hating on? If no one else can touch you, the only people you're hating on must be your listeners, the plebs and groundlings that you gotta tell how amazing you are, how above them you be.

Fuck keeping it real. It's finding the real we should worry about. There's always been exaggeration, self-construction and fantasy in hip hop - the whole movement arises from a culture and peoples whose economic reality and social repression and exploitation means that life revolves around money (not having it, or having it and spending it) - but reality should have a place.

Even Grandmaster Flash was driven by real stories, giving a voice to the ghetto: the music was an incredibly imaginative way of showing the world these stories. The majority of hip hop that gets heard and played these days - and not just purely commercial stuff but also by a lot of hip hop heads, radio stations and the like - seems to feel pressured to imagine something to rap about....instead of looking at the real shit around them. The majority of hip hop listeners are being told about 'real life' that sounds like a fantasy, or some overblown dream.

Who is someone like Kanye keeping it real to now? Who lives that life that he raps about? Footballers, basically. In the UK at least. They're some of the few people in the world who share a lifestyle and economic freedom similar to massive rap artists. Talented performers who have been awarded staggering amounts of money by an originally working class, communitarian, movement/pursuit, that is now enthralled by commerce and consumerism. Converted into gods by money. And encouraging a culture of waste; throwaway materials, throwaway people....and throwaway talent.

It would be easier if Kanye West - and even our original adversay, Mr Chris Brown - was a talentless douche. Kanye is very smart, witty, insightful. And Chris Brown is actually a great dancer. Not a special singer, but as a dancer, amazing. So why doesn't he spend more time working on what he's good at, and being even better at it? And why does Kanye West use that talent he has to endorse and further embed the dominance and wealth of the few over the many? And what positive thing is Busta doing with his doubtless talents, apart from getting paper with the help of the teen dollar that Brown brings in?

Money is in hip hop. It's a crucial part of it. I am not an orientalist utopian idiot who likes to think that back in 79 it was all about peace and love and emancipating black people together. That's another form of ignorance. Hip hop arose out of a web of social and economic factors, that impinged enough on a certain group of people, on their spirit, put pressure on, so that this new way of expression, combining music, lifestyle, dance, emerged. What I'm saying is that it came from feeling. From a real, deep experience, an impulse and desire to say somethign new, to express - and breakdancing, MCing, djing, swagger, became devices to do that.

But what I don't understand is why, and how, money seems to have become the dominating factor in hip hop and in contemporary society. If there is still 'real' hip hop, real protest, then it's surely about using talent and insight to present the alternatives; to show society that there is another way of structuring your life, so that it doesn't revolve around getting paper. Not just for the streets that hip hop set out to speak for, but even for the record execs and the record buying public and the millions of people now affected by it. Use talent, the virtuosity and audacity, to move us differently.